Pop-up stores are shops, cafés or events that appear in fascinating environments to stay for a limited time period. At the centre stage: not only consumption aspects, but also the innovation potential. These spaces provide the room to try out something new and get inspired. A ‘bio-based pop-up store’ is an ideal space to show novel and sustainable bio-based products. Self-evidently, the link to the larger sustainability debate should not be missing. Within the pop-up stores, a narrative will be developed that shows how bioeconomy innovations can contribute to the achievement of selected UN’s Sustainable Development Goals.
More concretely, it addresses how alternative protein sources, such as insects and algae can contribute to moving towards a world with “zero hunger” (SDG 2), how energy generation from municipal waste can contribute to “affordable and clean energy” (SDG 7) or how marine resources can contribute to increasing our “good health and well-being” (SDG 3). The bio-based pop-up stores feature and involve regional actors with inspiring bio-based products. Several satellite events accompany the pop-up stores, tailored to the local conditions and needs of each OIP region.
More information on the pop-up stores held thus far can be found below.