Co-creation: BE-Rural builds on the idea that providing spaces for co-creation for a broad spectrum of stakeholders and citizens will not only contribute to broader societal goals, which can be embedded in the regional strategies and roadmaps, but can stimulate a stronger demand for sustainable, innovative products and services in the regions. The development of bio-based business models and encompassing regional strategies and roadmaps will be embedded in a structured participatory process which ensures the proper evaluation of alternative policy options and business strategies and their effects on the region. This implies that trade-offs will be made explicit and discussed among relevant stakeholders and the general public, aiming at the definition of shared objectives and the creation of mutually valued outcomes.
Openness and Inclusiveness: The regional strategy and roadmap development processes will be open to all relevant stakeholder groups. Besides the so-called ‘Triple Helix’, representing government, business and academia, BE-Rural will strongly encourage the participation of civil society (organisations) in these processes, thereby facilitating multi-faceted discussions and the implementation of broadly shared objectives. The participation of women will be specifically encouraged to ensure a gender-balanced representation of stakeholders and end-users in all related activities.
Sustainability: The regional strategy and roadmap documents will equally address the three pillars of sustainability (social, environmental and economic sustainability) and explicitly promote the sustainable use of agricultural, forest and marine ecosystems. Explicit reference will be made to the UN’s 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs) as incorporated in the European Commission’s Communication on ‘Next steps for a sustainable European future’ (COM(2016) 739), and to the objectives of the EU’s Circular Economy Action Plan.